Recent statistics show that mobile-friendliness got more
vital for business owners. When Google modified its search algorithm to only
display listings that could only be viewed on mobile devices. Thus, being
mobile-friendly is no longer a choice for vacation rentals. It is an essential
factor for ranking.
There are several areas that require attention if you have a
mobile-optimized website for browsing and booking on mobile devices. Let’s take
a closer look at what they are.
Responsive web design
The first and foremost thing is to make sure that you have
chosen responsive website design. A responsive website will automatically
redirect and adapt according to the device in use. It’s important that your
responsible design extends to your booking engine too. If you do not have a
mobile-optimized vacation rental website, important information may not appear
on the mobile screen and any graphic design looks could be compromised. The
site will also be difficult to navigate. Potential customers will find it difficult
at searching their preferred dates and making a reservation on your site. This
may lead them to a competitor instead.
Site speed
Website speed is vital as it affects ranking. This is more
relevant in mobile devices which generally use 3G or 4G connections instead of
wifi or broadband. If your website doesn’t have an easy loading experience and
fast loading times on mobile devices there are chances of customers turning up
to your competitors. This can negatively impact your position in search results.
Local SEO
SEO is another task to get ahead if you want your listings
to achieve good rankings. Google reports a 34X times growth in ‘near me’
searches since 2011. A massive 80% of these comes from mobile devices.
Up-to-date website
Always keep in mind that your website represents your rental
property. Having it up-to-date creates a good impression among the customers.
It will also ensure guests that reliable as a host and your rental is
trustworthy. The design and images need to be optimized for a mobile
device. Homestay’s website is mobile-friendly and already optimized. Our
responsive web design allows users to view photos, check availability, booking
dates, and securely book their vacation rentals with a few clicks. You will
never have to worry about any accommodating any device. When it comes to mobile
optimization we have you covered.
Final thoughts
More people use smartphones when searching for and booking vacation rentals. Having a mobile-optimized website also ensures your sites appear on these devices correctly. Anyone landing on your site will get the best possible display whatever device they are using such as desktop, laptop, tablet, or smartphone. There are other good reasons for having a mobile-optimized website. It could improve your SEO and increase the chances of your property being discovered and booked. Always check and ensure your website works well on mobile devices. With the above steps make the best of your website and it will be a great user experience for your guests.
